Launch Your Career in Communications

At Webster Geneva Campus, the BA in Media Studies provides the essential oral, visual and written skills needed to navigate a complex information environment. We prepare you for a rapidly changing media landscape where the ability to adapt, think critically and produce high-impact content is the key to professional success.

Webster's Department of Media Communications recognizes its mission to educate students for citizenship in a society where communication and information are major commodities and the basis of the democratic process. We recognize the complex mosaic of changing career possibilities available in the information environment and prepare students for an employment climate in which the ability to adapt is a fundamental requisite to success.

Back of Webster photography student while they are taking a photo of a person holding up their artwork

Why Choose Webster Geneva Campus for Your BA in Media Studies?

Professional Exposure in a Global Hub

Leverage our unique location in the European headquarters of the United Nations. Our students engage with global advocacy through collaborations with organizations like CERN, TEDx, and the Geneva International Film Festival and Forum on Human Rights. With a mandatory internship or thesis built into the curriculum, you will transition from the classroom to the professional world with a robust network already in place.

Applied Industry Knowledge and Critical Thinking

Our faculty includes both dedicated academics and local working professionals. This ensures your classroom experience is rooted in real-life industry trends, from reputation management to AI-driven communications. We provide a balanced curriculum that blends technical production with rigorous research methods, preparing you to analyze the fast-changing media landscape and its impact on global society.

The '78 Magazine' and Media Lab

Master the art of storytelling across writing, visuals, and new media channels. Gain immediate hands-on experience through student-led productions, including the fully student-produced 78 Magazine or the Media Production Club. These platforms allow you to build a professional portfolio while developing the technical agility required of a modern global communicator.

 

 

Program Head Francesco Arese Visconti on Why Webster Stands Out

Directed by experts like Professor Francesco Arese Visconti, our curriculum goes beyond technical production to master the consumption of images. You will study semiotics — the signs and symbols used by governments, NGOs and corporations — to understand how visual narratives are used to influence global opinion and drive institutional advocacy.

[Music]

Text on screen: Webster Geneva Campus Faculty Spotlight

[Professor Francesco Arese Visconti sits in front of glass doors with a view of the sky and a tree, a Webster Geneva Campus standing sign is beside him.]

Text on screen: Francesco Arese Visconti, Director of the Programs of the School of Communications in Geneva

Visconti: Hello, my name is Francesco Arese Visconti. I lead the Media Communications program here at Webster Geneva. I arrived in 2007, so it's been quite a long time that I've been here at Webster.

Text on screen: Why Webster Geneva Campus?

The reason why students should come to Webster Geneva is because, for several reasons actually, I would say. First of all, we are in Switzerland, and Switzerland is well known to be quite a safe place. So me being a parent, as well, I would be very eager to and happy to send my kid to study in a safe place.

Second of all, Geneva is so international, even if you're just walking around downtown you might just cross the Head of the UN, just like this. And this also reflects in the population that we have on campus — so very international and very diverse — as well as for the faculty. They are coming from all around the world, they have different kinds of experiences, and they work in different contexts. So it's very exciting for the students to have this kind of experience.

Text on screen: Why should I attend your classes?

I teach visual communication courses. When I say visual communication, of course I think about photography. If you think about social media and how governments, corporations, agencies are communicating with the world, it is very, very much with images. And what I find in these days is that people are not that much aware of their impact in reading images and producing images. So in my courses, I of course, deal with technical aspects in image production, but also in the consumption of images: how they need to be read, what kind of symbols and signs need to be understood by the people, in general — so talking about semiotics, in general. So I think it's very crucial that we create people, they know how to produce and consume images in these days.

Text on screen: Webster Geneva Campus

[Music swells and ends]

Why Study Media in Geneva?

Geneva is the European headquarters for the United Nations and many multinational companies, and scientific institutions like CERN. In this environment, media and communications are not just tools — they are the vital engines of global advocacy and storytelling.

Studying in Geneva offers a front-row seat to how traditional journalism and social media influence world opinions. You will learn to navigate the complexities of international communication at an institutional level, gaining a competitive edge in a city where every message has a global reach.

Alumni Testimonial — Sherif Mamdouh

Sherif Mamdouh graduated in 2007 with a Bachelor of Arts in Management and a Minor in Media and Communications. Mamdouh’s career began in banking, and later pivoted into communications, working in reputation management, media sales and corporate communication.

Mamdouh founded Pulsar Media in 2022, focused on PR consultancy, reputation management and AI communications.

[Instrumental music starts and plays in background softly.]

Text on screen: Webster Geneva Campus logo, Alumni Testimonials

[Webster Geneva Campus, trees and city from the air.]

Text on screen: Sherif Mamdouh

[Mamdouh sits inside at the Webster Geneva Campus at a table near lighted windows showing foliage outside.]

Mamdouh: My name is Sherif Mamdouh, and I am Egyptian, raised in Switzerland in Geneva. I graduated in 2007 with a Bachelor in Management and a minor in Media and Communications.

Text on screen: How Webster helped you build your career?

[Webster Geneva Campus buildings in the background.]

Mamdouh: I remember really appreciating my interactions with the professors when I was at Webster. It was engaging. I actually took a lot of pleasure in challenging the professors, and they were always up for the challenge. There were a lot of back-and-forth discussions, and a lot of real-life industry knowledge also was brought into the classroom, which was very valuable.

Text on screen: What was your most memorable experience?

[Webster Geneva Campus buildings in the background.]

Mamdouh: In the classroom, I remember heated debates. Everything was always up for discussion and debate. It really helped us develop critical thinking skills, that was great, and something I saw in many different classes. I really think it’s part of the Webster culture, or at least it was back then. And campus life. I have very fond memories of being on campus in the springtime, studying outside. I remember the ping pong table in the Living Center was a high point of many exciting meetings, as well.

Text on screen: What do you feel to be back on campus today?

[Webster Geneva Campus buildings in the background.]

Mamdouh: I haven’t been back in quite a few years, and it feels great to be here. It’s still as peaceful as it used to be. A lot of memories come back rushing — it’s a great feeling to be here.

Text on screen: How was your journey after graduation?

[Webster Geneva Campus buildings in the background.]

Mamdouh: When I graduated from Webster, straight away I got a job in banking, where I stayed for a few years. I realized it wasn’t fulfilling me, so I switched from banking and went into communications. I always remembered that I minored in Media and Communications, so that was something I was quite interested in. I worked several jobs in agencies, did reputation management, also did media sales quite a lot, and then I got into corporate communications, where I worked for a few years as head of external communications for EHL. Then, I went back to banking as head of media relations for a private bank. And finally, for the past few years, I’ve been heading my own company, Pulsar Media, where I do PR consultancy and reputation management. And most recently, just launched a Swiss AI tool specialized in communication.

Text on screen: What advice would you give to students?

[Webster Geneva Campus buildings in the background.]

Mamdouh: My recommendation to Webster students, and any students anywhere in the world for that matter, is this: You can go to excellent schools like Webster, but a school is only as good as you’ll make it. So just make the most of it, because these years are precious. And the second very important advice is that once you step out the door with your diploma, your learning journey is not finished — it’s actually just beginning. And today, learning is a lifelong journey. Thank you.

Text on screen: Webster Geneva Campus logo

[Instrumental music swells and ends.]

Internships

The program has a mandatory internship component enabling students to gain experience which is valuable for shaping their career goals and for entering the job market after graduation.

A large number of the internships Webster sees offered in Geneva are communications-related internships — both internal and external communications. Over 50% of Webster bachelor students in Geneva pursue an internship during or immediately after their studies. See Career Services for more info about internship opportunities.

Student talking with recruiter about internship opportunities.
Explore the Program

Bachelor of Arts in Media Studies

Find out more about our BA in Media Studies, the overall curriculum, requirements and learning outcomes.

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Course Details and Admissions Criteria

What Can You Do With a BA in Media Studies?

Our holistic approach to writing, criticism and media means that you’ll have a strong base of skills that can prepare you for many different Media Studies jobs throughout the world. Additionally, entry-level jobs in many types of positions involve communications, so having this academic background and skill set helps graduates to launch their careers. With classes in media literacy, ethics, social media, research and politics, you’ll learn about Media Studies from almost every possible angle.

After leaving Webster, Media Studies graduates from the Media Studies, Photography and Game Design department have launched careers in the creative arts, positions in the corporate world, or further graduate studies, such as:

  • Communications Specialist
  • Copywriter or Editorial Assistant
  • Media Buyer, Planner or Researcher
  • Web Content or Social Media Manager
  • Public Relations Officer/Manager
  • Digital Marketer
  • Production Assistant

 

Add a Communications minor to broaden job opportunities:

BA in Media Studies Combined With a Minor in Photography

The BA in Media Studies with a minor in Photography bridges the gap between critical media analysis and visual storytelling. By mastering both the "how" and "why" of image-making, you’ll learn to produce professional-grade visuals that communicate powerful narratives across digital and print platforms.

This combination equips you with a sophisticated eye for composition, lighting and post-production, making you a versatile asset in industries ranging from journalism and advertising to fine arts and e-commerce. Graduates are prepared to navigate a visual-first world where high-quality photography is the cornerstone of effective communication, taking on roles such as:

  • Photo Editor
  • Photographer
  • Photojournalist
  • Art Director/Advertising Art Director
  • Videographer
  • Museum/Gallery Curator
  • Magazine Feature Editor
  • Media Planner
  • Digital Marketer
  • Visual Merchandiser/Stylist
  • Web Content Producer/Designer/Manager

BA in Media Studies Combined With a Minor in Games and Game Design

The BA Media Studies with a minor in Games and Game Design combines media theory and practice, exploring the impact of media on society. Students delve into game design principles and their intersection with media studies, preparing for diverse career paths. The program emphasizes critical thinking, creativity and technical skills, keeping students up-to-date with industry trends.

Graduates can pursue careers such as game designer, media analyst, content creator or interactive media specialist. Opportunities exist in gaming companies, media outlets and educational institutions, providing a solid foundation for success in the evolving media landscape, such as:

  • Game Designer
  • QA Engineer/Playtester
  • XR Developer
  • Game Programmer
  • Level Designer
  • 3D Artist
  • Virtual Production Engineer
  • Animator
  • Narrative Designer for Games
  • Serious Games Designer
  • Game Producer
Webster Geneva campus students working on sound with computer program together

Media Production Club

Webster Geneva campus students working on sound with computer program together

The Media Production Club is a student-led initiative that fosters hands-on experience in filmmaking, photography and digital storytelling. Open to all students, the club provides a collaborative environment to explore creative media projects and build technical skills. Members have access to workshops guided by faculty and industry experts. Through its projects and events, the club cultivates a vibrant community passionate about visual and audio media.

Get Started on Your Bachelor of Arts in Media Studies

Take the next step toward earning your BA. We are here to help you get started on your program.

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Learn more about our academic programs, Webster Geneva Campus and other locations.

Engage

Connect with our admissions counselors and academic advisors.

Apply

Apply to Webster Geneva

Find out more about financial aid and scholarships.

Contact the Admissions Office to Find Out More

If you have more questions about the program, your application or other enrollment-related inquiries, contact our Admissions Office.

Call +41 22 959 8080 or send an email to geneva.admissions@webster.edu.

Find Out More About Webster Geneva Campus at Our Q&A Sessions

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