Launch Your Business Career in Geneva
About half of our students at Webster Geneva Campus are business majors. We will prepare you to join the professional world through a well-rounded curriculum that is tailored for you. Begin with a rigorous program of core business courses, including accounting, economics, business law and management theory, which will give you the academic foundation to move into advanced-level course work.
Study Business at Webster in Geneva
The BA in Management offers small classes taught by dynamic professionals who are leaders in their fields. You will learn through engaging group work and case studies that will help you understand the practical applications of the theoretical models you have studied.
Program Head Mariana Alba On What Makes Webster in Switzerland Different
Transcript
[Music]
Text on screen: Webster Geneva Campus Faculty Spotlight
[Professor Mariana Alba sits on the grounds of the Webster Geneva campus, with the multilevel green and white building in the background.]
Text on screen: Mariana Alba, Head of the Business and Management Program
Alba: I'm Professor Marian Alba. I'm the Head of the Business and Management programs at The Walker School of Business & Technology here in the Campus in Geneva. I've been working here since 2020. I started teaching one course, and little by little they've been adding me more courses and then I had a great opportunity to coordinate the activities of The Walker School of Business & Technology. And then a transition brought me to the current position as a Head of the Business and Management programs, as I said before.
Well actually, I immigrated from another industry because I served during 20 years to the commercial aviation industry in different cities. I started in Buenos Aires, my hometown, then I moved to Spain, from Spain to Canada, and from Canada to Switzerland. And I came to Switzerland for three months, and here I am more than 17 years here.
[Slideshow: Alba talks at public meeting with two other people in background; Alba and another woman in front of Geneva Innovation Movement sign; Alba with another instructor and four Webster students; Alba at International Trade Center in front of How to Harness AI sign at the SME Trade Academy Forum 2023.]
Life brings a lot of surprises and opportunities, and I think I took the correct opportunities: one of them, Webster Campus Geneva.
Text on screen: Why should I attend your classes?
So when I'm in class, I'm trying to transmit different values, but also to let them understand that autonomy, self-motivation, team building, team spirit are very important for their own success.
[Footage of Alba at front of classroom in front of a slide that reads, “Impactful, meaningful and different” and clapping for the class in front of a slide titled, “Structure.”]
We are here to teach — we are here to transmit knowledge, to share knowledge — but also, we want that they also contribute in every single class because they have the great opportunity here to combine from many different countries, many different nationalities and many different languages, their experience and their knowledge.
Text on screen: Why Webster Geneva Campus?
Webster Geneva is a unique campus. I believe that apart from being a gorgeous campus, our facilities are wonderful. And I believe that what makes really unique — this campus — is that we are in Geneva, and Geneva is such a small city with such great opportunities — international relations and business, and both combined — great opportunities for students. And I believe also that Geneva is a city that is very well located — we have an airport which is very important — and it's very well located, very close to France, as well, in the center of Europe that students can profit, can benefit tremendously from these opportunities to travel. So this is what makes the campus unique, and also the people that work for it and the sense of community we have here.
Text on screen: Webster Geneva Campus
Enhance Your Educational Experience at Webster Geneva Campus
You will be able to combine elective courses to add additional skills or qualifications from a range of minors and certificates to your bachelor degree. Our Career Services team will also be ready to support you if you want to pursue an internship during your studies.
Bachelor Programs in Business and Management
Academic Catalog Links
The following are links to the majors and specific program requirements in Webster University's official academic catalog of courses.
BA Management
BA Management with an Emphasis in Marketing
BS Business Administration
BS Business Administration with an Emphasis in International Business
See also: Finance and Economics majors
The following options are also offered by the business department in Geneva:
Multinational Companies
Geneva's location in the heart of Europe and its proximity to Africa and the Middle East, its highly skilled, multilingual workforce, and its political stability and safety make it particularly attractive to multinational companies. Around 130 multinational companies have global or regional headquarters in Geneva Lake region, from Proctor and Gamble to Caterpillar and Nestle. They span sectors of trading, banking, watchmaking, fragrances, pharmaceuticals, and biotechnology and luxury, to name a few.
All of these firms need new, highly-trained talents, and many provide internship opportunities. The quality of universities and research in Lake Geneva region contributes to making Geneva a key player in the future — including in sustainable finance — and Webster Geneva Campus provides talented alumni employed by major companies across the region.
As a Business Administration or Management major, you'll have the opportunity to work with our Career Services team to explore your interests and to build a plan that fits for your aspirations.
Our student-led Business Club works with professors and the Career Services team to provide opportunities for students to learn from our alumni who work in industry, from business leaders in Geneva, and to host events that bring them to campus.
Companies that have presented on campus range from SwissCom to Nielsen — and there was a workshop given by the local headquarters of LinkedIn, for example, on how students can build their professional social media presence and network online.
The Walker School of Business and Technology hosts a wide range of events each year on a wide range of topics, spanning areas of digital marketing and technology transformation to commodity trading and finance. As a business major, you'll gain exposure at the leading edge of business.
See our upcoming and recent events.
Alumni Testimonial - Simran Kaur Bansal
Alumni Testimonial - Simran Kaur Bansal
Meet Simran Kaur Bansal, an alumni of Webster University with dual bachelor's degrees in Business Administration and Economics and a master’s in Commodity Trading, is now thriving as a Product Trading Operator at Total Energies TOTSA. Bansal's story is a testament to the power of perseverance and education.
Transcript
[Instrumental music starts and plays in background softly.]
Text on screen: Webster Geneva Campus logo, Alumni Testimonials
[Webster Geneva Campus, trees and city from the air.]
Text on screen: Simran Kaur Bansal
[Bansal sits inside at the Webster Geneva Campus at a table near lighted windows with foliage outside.]
Bansal: My name is Simran. I am an alumnus of Webster Geneva Campus, and I was here from 2019 to 2021. I graduated with a double major in Economics and Business.
Text on screen: How Webster helped you build your career?
[Webster Geneva Campus buildings in the background.]
Bansal: For me, Webster helped a lot in the sense that it provided all the basics I needed to know and even more. Since professors come from so many different backgrounds, and most of them work at the same time as being professors, they’re up to date on everything we need to know. It was really good having live, relevant information, and that really helped push me to where I am today.
Text on screen: What was your most memorable experience?
Bansal: Well, we started with COVID — I guess that would be the most memorable experience, but not in a bad way. It helped a lot of us. Being by yourself, learning by yourself, and so having the courage to ask. Because maybe sometimes in a classroom, you just wait for someone else to ask because you might be too shy, but during COVID, you had to go out on your own and become more independent. It was a learning curve, and I think it helped a lot of us, regardless of what happened.
Text on screen: How was your journey after graduation?
Bansal: So, I finished Webster in 2021, and then joined a master’s degree (program) at the University of Geneva in commodity trading. I did that for a year, and once I finished with that, I started working at TOTSA, which is the trading branch of Total Energies, here in Geneva, as well. I’m currently a trading operator there. The basis of my job is quite simple when you look at it on paper — it’s just bringing like cargo from point A to point B. But as a trading operator, you’re the ones who are in charge of talking with traders, credit, with finance, and basically all these different counterparts to make sure that one voyage goes well, from A to Z. So, we’re problem solvers because nothing ever goes as planned, but mainly on paper it’s quite nice. And to be honest. in real life it’s quite amazing if you enjoy solving issues.
Text on screen: What advice would you give to students?
Bansal: My advice is going to be very cheesy, but I’ll say: never give up. That’s not a joke, because you will have so many obstacles in front of you, and if you give up at the first one, you will never know what’s there at the end. I had my fair share of it, and I’m happy I was with people who pushed me to go forward. That’s how I got to where I was. So yes, it’s very cheesy to say “never give up,” but you need to try. And as long as you have not tried, you’ll never know. So, even if you think there’s a 90% chance you’ll fail, just try — you never know.
Text on screen: What do you feel to be back on campus today?
Bansal: Yeh, so I had lunch in the cafeteria for the first time. I never got the opportunity during COVID because it was shut. It’s a beautiful campus, and I kinda regret not being able to, you know, take part of it, or being here more often. But I’m always happy to be here.
Text on screen: Webster Geneva Campus logo
[Instrumental music swells and ends.]
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