Webster Geneva students smile at each other while seated with open textbook

Succeed as a Strategic Leader

Webster Geneva students smile at each other while seated with open textbook

Not all managers are leaders — yet the most effective managers often rise to senior leadership roles. The most advanced among them will not only drive success for their own company, but influence the landscape of an entire industry. This requires a dedication to excellence, a commitment to learning and to being at the forefront of business trends.

Our program will equip you with an understanding of global business practices, the capacity for innovative thinking and the motivational skills needed not just to manage people but to rally them behind you. Our professors will help to amplify your abilities for developing solutions to complex problems and situations. You will understand how to analyze industry trends and their impact on your organization as well as to anticipate, plan and execute organizational change.

Curriculum, Accreditation and Faculty

The MA in Management and Leadership is a 12-course sequence, delivered by a combination of research professors and practitioners who are at the forefront of their field in areas ranging from organizational behavior and behavioral finance to strategic management and leadership.

The innovative curriculum delivery method combines weekly online learning through WorldClassroom (Canvas) with one in-person, three-hour application and discussion session for eight-week terms. Class times are adapted to the cohort of students who are currently enrolled. Common options include two weekday evenings from 6 p.m. or Saturdays from 11 a.m. with special events/networking also built into the terms. Please contact admissions to discuss your preferences.

Webster offers five eight-week terms per year (Fall 1 and Fall 2, Spring 1 and Spring 2, and one Summer term). This allows busy professionals to attend, and for those who may be seeking employment or internships to keep an open daytime schedule.

The 36 credit hours required must include the following courses:

  • MNGT 5000 Management (Requisite Course) (3 hours)
  • MNGT 5590 Organizational Behavior (3 hours)
  • HRMG 5000 Managing Human Resources (3 hours)
  • BUSN 5200 Basic Finance for Managers (3 hours)
  • MNGT 5650 Management and Strategy (3 hours)
  • MNGT 5670 Managerial Leadership (3 hours)
  • HRDV 5630 Organization Development and Change (3 hours)
  • MNGT 6000 Integrated Studies in Management (3 hours)

In addition, the student chooses elective courses offered in this major and/or from the program curricula of other George Herbert Walker School of Business & Technology majors.

If the requisite course is waived, the student must choose an elective course from this major or from the program curriculum of another George Herbert Walker School of Business & Technology major. Students pursuing dual majors who have the requisite course(s) waived will complete only the remaining required courses for the dual majors.

Webster University carries full institutional accreditation from the Higher Learning Commission (HLC). Students at Webster Geneva Campus therefore earn the same degree that is awarded in the United States.

In addition, our Business and Management programs offered by the Walker School of Business and Technology at Webster Geneva Campus are accredited by ACBSP (Accreditation Council for Business Schools and Programs).

Graduates of management and leadership program will be able to:

  • Demonstrate proficiency with group dynamics, collaboration, interpersonal relations and leading individuals, teams and organizations.
  • Analyze and organize proficient solutions for complex business problems and demonstrate logical reasoning and idea generation for making effective business decisions.
  • Demonstrate proficiency in the functional areas of business, such as finance, accounting, marketing operations and human resources, as well as the capacity to synthesize and apply this functional knowledge.
  • Construct solutions to management problems using facts, concepts, principles and analytical techniques, quantitative skills and theories used in the study of management.

Management and leadership has 12 hours of elective credit. Students can customize this generalist degree by using these hours to capture an emphasis. Seven emphases are shown below, with their parent departments. Note that not all options may be available on the Geneva campus — for more information on the current offering please contact graduate admissions.

Cybersecurity (Computer and Information Sciences)

  • CSSS 5000 Introduction to Cybersecurity (3 hours)
  • CSSS 5120 Cybersecurity Infrastructures (3 hours)
  • CSSS 5210 Cybersecurity Law and Policy (3 hours)
  • CSSS 5220 Cybersecurity Threat Detection (3 hours)

Digital Marketing Management (Management)

39 Credit Hours

  • MRKT 5000 Foundations of Marketing Strategic Thinking (3 hours)
  • MRKT 5740 Management of Digital Marketing (3 hours)
  • MRKT 5895 Marketing Analytics* (3 hours)
  • MRKT 5750 Management of Social Media (3 hours)
  • MRKT 5790 Digital Marketing Strategy (3 hours)

*BUSN 5760 or MRKT 5890 is a prerequisite course and must be taken prior to MRKT 5895.

Entrepreneurship (Management)

  • ENTR 5000 Entrepreneurship Process, Methods and Innovation (3 hours)
  • ENTR 5200 Corporate Entrepreneurship (3 hours)
  • MNGT 5990 Corporate Responsibility and Society (3 hours)
  • NPLR 5210 Social Enterprise and Social Entrepreneurship (3 hours)

Health Administration (Business)

  • HLTH 5000 Organization and Management in Health Administration (3 hours)
  • HLTH 5050 Financial Management in Health Administration (3 hours)
  • HLTH 5140 Health Administration Law (3 hours)

Marketing (Management)

39 Credit Hours

  • MRKT 5000 Foundations of Marketing Strategic Thinking (3 hours)
  • MRKT 5610 Marketing Channel Management (3 hours)
  • MRKT 5720 Promotional Management (3 hours)
    or MRKT 5740 Management of Digital Marketing (3 hours)
  • MRKT 5960 Marketing Management (3 hours)
  • Any MRKT designated course or elective courses listed in the MS in marketing program (3 hours)

Organizational Development and Change (Management)

  • ORDV 5000 Practicing Organizational Development (3 hours)
  • ORDV 5100 Change Leader Self-Mastery (3 hours)
  • ORDV 5200 Organizational Development Consulting Practices (3 hours)
  • ORDV 5300 Data-Driven Approaches to Organizational Development (3 hours)

Project Management (Business)

  • BUSN 5100 Introduction to Project Management (3 hours)
  • BUSN 5300 Project Procurement Management (3 hours)
  • BUSN 5700 Advances in Project Management (3 hours)
    (prerequisites: BUSN 5100 and BUSN 5760)

Students completing an emphasis in project management may qualify for a graduate certificate in project management, where the certificate is available. To gain the certificate, students must pay a second graduation fee.

MBA/MA in Management and Leadership

48 to 51 Credit Hours

Requirements for a dual degree with the MBA program generally include the required MBA courses (33 hours) and the required coursework in the additional degree program, except where noted below. If BUSN 5000 has been waived, the required hours are reduced by 3 credits and the BUSN 5000 course does not require a substitution.

Upon completion of all required credit hours, two separate diplomas are issued at the same time. The two degrees cannot be awarded separately or sequentially under this arrangement.

  • BUSN 5000 Business (3 hours)
  • MBA 5010 Value Creation (3 hours)
  • MBA 5020 Quantitative Methods for the MBA (3 hours)
  • MBA 5030 Market Analysis and Business Planning (3 hours)
  • MBA 5200 The Financial Value of Capital Projects (3 hours)
  • MBA 5300 Providing Value to Customers (3 hours)
  • MBA 5400 The Supply Chain and Business Processes (3 hours)
  • MBA 5500 Information Support for Decision Making (3 hours)
  • MBA 5910 Cases in Value Creation (3 hours)
  • MBA 5920 Walker Consulting Project: Adding Value to Organizations (3 hours)
  • MNGT 5000 Management (3 hours)
  • MNGT 5590 Organizational Behavior* (3 hours)
  • HRMG 5000 Managing Human Resources (3 hours)
  • MNGT 5650 Management and Strategy (3 hours)
  • MNGT 5670 Managerial Leadership (3 hours)
  • HRDV 5630 Organization Development and Change (3 hours)
  • MNGT 6000 Integrated Studies in Management (3 hours)

*MNGT 5590 may substitute for MBA 5100.

Students who have earned a master's degree from Webster University or another regionally accredited college or university (or its international equivalent) may earn a sequential master's degree in another major, as outlined below. The sequential degree is not available at the Vienna Campus. Art, counseling and other specialized master's degrees are excluded as sequential master's degree options.

Students who have completed any required courses, with a grade of B- or higher, as part of a previous Webster University master's degree must seek approval for substitute coursework prior to enrollment in consultation with their academic advisor. A required course completed in a previous degree and used toward the first degree, must be repeated if the grade is below a B-.

The sequential master's degree requires both of the following:

  • Completion of the required core courses of the degree program
  • Completion of the equivalent core course hours. If courses were completed in prior degree, hours requirement must still be met to meet sequential degree requirements. Approval for substitute coursework must be requested and approved prior to enrollment in consultation with an academic advisor.

The following conditions apply to the sequential master's degree:

  • Prerequisite courses or other prerequisite requirements may not be used to reduce sequential degree requirements.
  • No transfer of credit may be applied toward this minimum residency.
  • Sequential degrees are not eligible for graduate academic honors.

Minimum 24 credit hours required for:

Minimum 30 credit hours required for:

For students pursuing a sequential MBA, if the student completed any of the MBA core courses in a previous master's degree program with a B or better, up to six credit hours may be reduced from the required 30 credit hours of MBA core courses, reducing the MBA core requirements to 24-27 credit hours. Only three credit hours of the total six credit hours of substitutions or reductions may be applied to the following courses: MBA 5100, MBA 5200, MBA 5300, MBA 5400 or MBA 5500.

Webster Management and Leadership graduates have been employed by companies and organizations including:

  • Sky Group
  • IATA
  • GSK
  • Pfizer
  • World Health Organization
  • UN Environment Program
  • Pictet Wealth Management
  • National Safety Council
  • JCDecaux
  • Banque Lombard Odier
  • Association for Coaching
  • The Saudi British Bank
  • United Nations OCHA
  • Logistica
Rilind Bytyqi
Alumni Success — Rilind Bytyqi

“Offering real-life and meaningful internship opportunities during my studies was crucial in building the core pillars of professional success.”

Rilind Bytyqi
“Having completed my bachelor's degree, Marketing certificate and minor in Psychology, continuing my graduate-level studies was a no-brainer in parallel to my full-time work commitments. Not only was I able to use the graduate studies platform to help my professional undertakings on the other side, but [also] further my expertise and specialize in areas of strong interest to me: global business development, partnerships management, leadership and innovation.”


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